5 Steps to Creating a Narrative for Your Website

It’s not enough just to have a website anymore. Before, simply having a page with contact information was enough to gain customers, but times have changed and with it, so has web design. Now days, you have to garner your audience’s attention with your website and make memorable user experiences to increase web sales. Human-to-human connections ¬†have always been crucial to successful businesses; people are always suspicious of salesmen. This is why it’s so important to build customer relationships up with an informative and fun website. Storytelling is the oldest–and most effective–trick in the book.¬†Personalize your website to match your brand and tell your company’s story to create lasting impressions. Here’s a list of 5 steps to creating a narrative for your website.

Creating a Narrative for Your Brand

1. Start with your products & services.

Make your objective clear to online users. Remember, just like when you’re shopping online, you’re attention is concentrated on what users are specifically looking for. For this reason, state what your company is and what you products or services you offer. A great way to start brainstorming about your brand’s narrative would be to think of the problems your company solves or addresses.

2. Make a list of search terms.

Think of all the possible search terms your users could use to find your website. With them in mind, choose the most important search terms your company would like to rank for and begin thinking of how these terms fit into your company’s narrative.

3. Map user flows.

Ensure your company’s narrative is clear and that there are no loose ends in your website. Map out your initial web design, so you get an idea of how potential users will interact with your website.

4. Create a needs-based web design.

From the search terms list and preliminary brainstorming, create needs-based web pages that will directly speak to your online users. This means that each page on your website will have a clear message with useful information about your company and products or services. Your website should also feature easy navigation for your users.

5. Add a little personality.

Now that you’ve got the logistics down, it’s time to get creative. Create an original and coherent story for your website. Remember show, don’t tell! Try to add self-explanatory images that guide your user to where they need to go. This can be done with custom images and/or icons. Enrich your website with useful, informative content to address any questions users may have or to direct customers to products. Lastly, it may seem a little obvious, but add an ‘About’ page to directly communicate who your company is. With branding and pictures your company’s story will become clear, but the point is to build relationships with your customers and we need to formally introduce ourselves to do that.


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