5 Things You can do THIS WEEKEND to get Your Small Business Online
If you own a small business and you aren’t online, shame on you. It’s 2011 for crying out loud! The thought of jumping into the online market space can be an overwhelming notion for business owners who have yet to do so. The typical fear is technology based. Establishing an online presence just seems too technical and complicated. C’mon! You started and run a successful business…give yourself some credit! You’ve got more than enough brainpower to pull it off.
Think about it this way: When people want something these days they go to Google and look for it. If you aren’t online, you won’t be found. Simple as that. And getting online doesn’t have to mean building out an incredibly complicated website. There are several ways you can start to grow your online presence in just a few hours.
1) Google Places
Google Places allows you to list your business and all of it’s locations. You can note your business hours, parking situation, and current specials. It’s all automatically pinned to a map and available to anyone using Google within your area looking for your products and services.
Do it now: https://www.google.com/places/
There are over 800 Million people using Facebook so you should definitely tap into that. Facebook is a great way to engage your current customer base and get your brand in front of new prospects. There a myraid ways in which you can use Facebook and social media to market your brand. You can learn more about that right over here.
Do it now: https://www.facebook.com/pages/learn.php
WordPress is a free blogging platform that is so easy to use that anyone with half a brain can have a website up in minutes. They have a very easy content management system that allows you to easily create and update your business information. You can choose from hundreds of beautiful pre-made templates.
Do it now: https://wordpress.com/
Yelp has taken that gigantic, cumbersome, yellow book people used to thumb through to find businesses, bent it over its knee and spanked the hell out of it. Yelp is now one of THE places people go to to find local businesses. And, better yet, Yelp is loved by Google, so having a presence there is a great move toward better web visibility. Yelp also allows for user submitted reviews.
Do it now: shttps://biz.yelp.com/
5) Merchant Circle
Like Yelp, Merchant Circle is a massive local business directory. Where it sets itself apart is in the way you can interact with other businesses. You can form connections and networks with other businesses, which can be a good way for you to discover new leads, or have them referred to you.