6 Benefits of a Well Designed E-Commerce Site
There are more than enough web design agencies around the world for you to easily get lost and confused on what agency is right for you. If you’re an eCommerce business owner you know your needs are quite different than other types of businesses online. In the end, your worried about creating more purchases. You probably operate off of razor thin margins and understand the value of conversions. Therefore, you need an agency that knows how to design eCommerce websites that drive results. Moreover, you need an agency that knows what type of eCommerce CMS is going to work best with your needs. There are a number of solutions including hosted and non-hosted platforms. Our two favorite eCommerce CMS to design for are Volusion Web Design and Magento Web Design. But, there are plenty of other systems that may work better for you.
Here are 6 Benefits of a Well Designed eCommerce Site
A beautifully designed website creates trust for your customers. They know if you take care of your website with so much meticulous care than you must treat your customers the same way. But design isn’t the only factor of your website that creates trust. Strategic placement of awards, badges, secure checkout, and other elements that instill trust are important to compel your website visitors to take action.
More Return Customers
If your customer’s shopping experience is pleasant than they are more likely to become a repeat customer. This doesn’t just mean that you have pretty looking buttons. You need to ensure that your site meets all eCommerce website design best practices. Is your site easy to navigate? Is it easy to find what you are looking for? Are your company policies easy to understand?
Great eCommerce web design understands how to have all the proper elements on each page to drive your customer through the purchase funnel in an intuitive way. We ensure that you have the right trust factors on your site. For example, another important factor that many people don’t know about is the proper use of color coding with your different sets of call-to-action. You don’t want to confuse your customers with contradicting colors between primary and secondary call to action buttons.
More Engaged Users
The more visually appealing your website is the longer your customers are willing to stick around. Longer browsing times means higher checkout totals which means more revenue for your company.
Better Search Rankings
Great eCommerce web design is more than creating a pretty website. It is important that your designers understand SEO best practices. No matter how pretty your website is, if your site code is malformed for search you’ll lose all that extra value from higher conversion. Moreover, you need to ensure that all your code W3c validated and easily crawlable as well. The bottom line, the cleaner the code the better your search rankings.
I don’t know about you, but I’m much more likely to tell a friend about a site I went to if the website looks really nice. In the end, even if I like the product I’ll go shop somewhere else if the site is ugly. This means that when my friend sees my new pair of kicks I’m going to tell them about the second site I visited not the first. Thus, having a well designed site means more traffic to your site. Often times, word-of-mouth is generated through social and website links which not only creates referal traffic but also drives traffic from improved SEO.
In the end, I doubt anyone can deny the benefits of a well designed website. Higher conversions, more traffic, higher brand loyalty. What else could a business owner ask for?
Can you think of any other benefits of a well designed eCommerce site?