Agile Marketing Process – Infographic
Many people have heard of agile development but few have heard of agile marketing. Like agile development, agile marketing is based around flexibility and optimization. Those that practice agile marketing understand that marketing plans are only guesses and strategist should be open to change and focus.
The major challenge with Agile Marketing is actually implementing the processes that let you monitor and listen for the feedback you need to implement the change needed to drive success.
Tools like A/B testing and goal tracking are your best friend.
What tools do you use to implement agile marketing processes?