App Review Website Submission Best Practices
As an app developer you know how important it is to get your app in front of influencers. Word-of-mouth is the most powerful form of marketing for an app other than mobile advertising. But, did you know that over 550 apps are released every day in the app store? You are but one of many reaching out to app reviewers on a daily basis. That’s why its important that you bring your A game when reaching out to app review websites. Often times you get one chance to impress and if your pitch falls flat or you don’t provide all the information needed to an app reviewer, more often than not they will simply pass you up.
Because we have consistently been an advocate for app developers, we have put together a list of best practices to follow when reaching out to app reviewers.
You can check out our list of app reviewers to get started.
A Compelling Pitch
With any compelling pitch you are really trying to clearly and concisely explain the following points:
1. What does your app do?
2. Why is that important?
3. How does it work?
4. What’s the story behind the app?
Apps are released every day. Explain why yours should be showcased over the rest.
App Download Link
As I stated previously, when you get hundreds of apps submitted to you a day you can’t waste time emailing someone about a link to download their app. Therefore, no download links means no review.
If you have to pay for you app, you’ll need to include a promo code. If you’re limited on promo codes simply let the reviewer know you will email them one if they are interested in reviewing your app.
You Need Leverage
Let’s face it app reviewers are in the business of making money like you and I. Unfortunately, the industry is still in its infancy and many of the reviewers do not hold themselves to a high editorial standard. Many times if you have a product or incentive to provide along with your review it will drastically increase your chances of getting the reviewers attention.
Have a Great Video
Its been proven that video helps you tell your story and convey your message 50% better than plain text. Nobody likes reading a ton of text so having a video for your app submission will help you grab the attention of the reviewer and better ensure that they will at least take the time to hear what you have to say.
Make a Great App
In the end you can have the greatest pitch in the world but if your app doesn’t stand on its own and falls flat than, no amount of marketing is going to help you. Focus on the details of your app. Create a great piece of software and continue to innovate. If you do these things then I guarantee your app will eventually be a huge success.
We never guarantee miracles in app review submissions but if you follows the steps and continue to follow up, I guarantee over time your outreach will be a huge success.
What are some other things you can do to ensure your app is reviewed by app review websites?
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