Best Podcasts to Boost Your Social Media Marketing

Every social media guru has a toolset of materials that encourage their growth and keep them well tuned with what’s “in” and “what actually works”. Whether it be that you’re dedicated to reading weekly newsletters from top agencies or simply looking over your coworker’s shoulders, theories and industry best practices are always quickly growing and constantly changing.

If you’re a freelancer that’s constantly on-the-go who finds yourself wasting time in long commutes or client’s waiting rooms – we feel you. However, these days, we find that an easy (and productive) way of passing the time rests in you guessed it – your digital devices. For those freelancers in the field of marketing and social media who find excitement in developing your craft, why not try podcasts?

Why we like them:

  1. You can listen to them in the car on a commute
  2. It’s a great way to stay up-to-date from a competitive standpoint
  3. You can still learn despite sometimes only listening to bits and pieces
  4. It’s nice to be exposed to new and emerging theories and technologies
  5. Most podcasts are totally free

We didn’t want to overwhelm you with countless suggestions, so we tried to narrow it down for you a bit. Below are 4 of our favorite podcasts revolving around social media marketing.

Social Media Happy Hour by Tracy Reuter and Dawn Marrs Ortiz

This woman-owned and operated podcast channel provides daily content,  most that you can complete within 5 to 20 minutes. All episodes revolve around using your social media channels like Facebook, Instagram and Twitter to their fullest potential. Social Media Happy Hour provides quick and easy chunks of information and is perfect for those who like to listen to podcasts on short drives, or on small breaks throughout the day.

“Marketing is selling, persuading and communicating. It’s not manipulating. It’s not trying to get people to buy something that they don’t want. It’s helping to meet somebody’s needs. But if you can’t communicate that to someone, then you’re going to continue to struggle.” – Tracy Reuter

The Inside Social Media Podcast, with Rick Mulready

Rick Mulready interviews CMO’s of top companies such as Ford and Coca-Cola, but also focuses on how their tactics can be applied to small businesses. Our personal favorite episode (#52: Facebook Advertising) dives into how you can create a profitable, automated systems of leads & sales by using Facebook alone.

“I believe that social media marketing, specifically Facebook, is a skill that entrepreneurs and online marketers who want to thrive in today’s marketplace NEED to master. Like it or not, it’s become a “pay-to-play” game for businesses on social media.  And the people who accept this and embrace it are the one’s winning.” –Rick Mulready

Check out Mulready’s newest podcast, “The Art of Paid Traffic.” This podcast focuses on the different ways you can use paid traffic (such as Facebook ads, Twitter ads, YouTube ads, etc.) to grow your business.

Online Marketing Made Easy with Amy Porterfield

Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. Featured on Forbes, Business Insider and The Huffington Post, she helps entrepreneurs across industries establish strategies to maximize the power of social media and to increase the success of their online marketing efforts.

“I believe that social media is crucial to business today—but I don’t believe it needs to be stressful or take up hours of your life. Seriously.” – Amy Porterfield

Check out her podcast on blogging and how to streamline your process to gain traffic, convert leads and build a community for your brand (#69: Blogging Essentials for Busy Entrepreneurs).

Social Pros Podcast

Social Pros Podcast hosts weekly episodes and shines the spotlight on real people doing real work in social media.

You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN and dozens more staff, operate and measure their social media programs. Learn from marketing case studies, and get advice from some of the best social media managers in the world.

If you don’t know where to start, listen to “Make Your Employees Your Greatest Social Asset” which explores employee advocacy – which occurs when employees are willing to post on social media to represent their company’s brand.

 

What podcasts are you into?

If you’re on the podcast bandwagon – our team at Space Chimp would love some recommendations!

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