Facebook Do’s and Don’ts for Businesses

If you have a business, then you probably have a Facebook page. If youre a new business, odds are that you only have a few hundred Facebook fans (at best) under your belt. So you might be thinking, How do I grow my Facebook fan base for my business? Friend, you are not alone.

There are several ways you can build a Facebook fan base, several ways you can lose a fan base, and several ways you can build a fan base that has absolutely no desire to engage with your business, therefore are wasting your time and energy. The fact is, building a Facebook fan following is more of an exact science nowadays than one might think. That being said, follow these simple guidelines and your Facebook page should keep a healthy, positive forward motion.

Here are a few tips on how to grow (and lose) your Facebook fan base for your business:

1. Be Honest.
Dont do anything that isnt in line with your brand. For instance, dont post pics and run ads that have Dallas Cowboy logos all over them if your business has nothing to do with the Dallas Cowboys. Facebook fans see that as dishonest and spammy, and will run away from your Facebook page quicker than Tom Brady can throw a shotgun pass.

2. Dont expect a lot from a little. If you decide to run a contest that gives away a $5 coupon for your $100 product, dont expect Facebook peeps to be flocking to your page. With websites today Like Groupon, web folks are accustomed to seeing things at least 50% off.

3. Have a well-designed Facebook page. If your Facebook page design is crummy, people will expect the same from your business.

4. Create a community. This is easier said than done. Your job as a Facebook business page is to foster a community that has something in common with your business. If youre not sure how to do this, consult a professional 🙂 .

So thats your lead into building a successful Facebook fan page for your business. If youre not careful, you can break it down just as quickly as you can build it up. They say that Rome wasnt built in a day. If that was still true, then Facebook pages like 365ThingsAustin.com wouldnt still be getting 5,000-10,000 new fans a month.

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