How Google’s Recent Updates Killed Old School SEO
Since the beginning of SEO there has been a constant battle between Search Marketers and Google. The search marketers would see how they could game Google and then Google would update there algorithm to stamp out those tactics and the dance would start over again. However, at Space Chimp we are now declaring a definitive victory. And the winner is… the undisputed champion of the internet. Google! At least for the foreseeable future. Google’s recent algorithm updates which include Panda, Penguin, and most recently, EMD, have basically stamped out any sort of linking automation, content syndication, link farms, spammy domains tactics thought up by Search marketers. These tactics basically came out of the desire to cut cost, get faster results and probably from lack of creativity as well.
Just in case you have been living under a SEO rock or haven’t had the chance to learn about these updates. Here is a quick synopsis of what these updates attempt to accomplish.
What is Panda
Google Panda is a code name for a Google algorithm update that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. Particularly, this was to target link farms and sites only use was to create links for SEO marketers.
What is Penguin
Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Googles Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, link automation deliberate creation of duplicate content, and others. – Wikepedia.org
What is EMD
Google EMD is a code name for a Google algorithm update that seeks to put less value on low quality exact match domains. This algorithm update seeks to level the playing field for websites across the internet. The lucky few that have the luxury of owning an exact match domain have had the opportunity to achieve higher rankings over sites that may have provided better services and better user experiences for internet users.
What Does this Mean for SEO
This means that software that would get you 10,000 blog comments, forum posts, articles in a short period of time are simply worthless. Yes, don’t get your links from fiverr if you know what is good for you. It also means, if you were creating websites just for links, they are now worthless as well. In fact, the only way to do quality SEO that works anymore is simply from old school content building. The days of linking automation and clicking a button and launching an SEO campaign are over. Therefore, Google has basically forced marketers to stop thinking about how they can game the system and start creating really great content that people naturally want to link to. SEO marketers have finally been forced to live by their mantra “Content is King”. And yes, wait for it… actually try to be creative.
The SEO team has consistently become less of a rogue team that sits huddled in a corner optimizing meta tags and creating microsites for linking purposes. Instead opting to work with the core marketing team to understand messaging so they can determine how they can create great viral content for the company.
Here are some components of a new age SEO campaign:
2. Blog Posts
3. Press Releases
5. Social Community Engagement (Quora, Tumblr, Twitter, Facebook)
In the end this means that if you see things like forum linking, blog commenting, article submissions, and link partners. in your SEO guy or gals SEO plan, your internal alarm needs to go off. Stop and ask more questions. We’re not saying that your SEO is crap we simply want our clients and other businesses to be aware about what really works for SEO in 2012.
For our SEO Marketing page for impact content based SEO visit our SEO Marketing page
Have you been affected by Google’s recent algorithm updates? If so, what have you done to combat the effects?