Infographic Design 101
The infographic is a relatively underused type of marketing collateral that is actually much more successful than most digital marketing activities. For certain industries, the infographic is the perfect mix of consolidated information and attention getting visuals to create immediate buzz. It is brief without having to miss important information, and it is easy to understand so that people from different departments or companies can understand exactly where you are coming from.
If you do not know how to make your own infographic design, there are infographic design companies that will help you create it. However, if you do not have the budget to hire an outside infographic design agency, there are many templates online that can provide you with a start for your graphic. The down side to this obviously is that your infographic will look like a template in the end and thus lose alot of its buzz worthy qualities.
In order to pick the right infographics company, there are a few things that you should remember.
Step1. Make sure to pick an infographics company that has experience in your industry specifically.
Many different types of industries respond to different types of infographics. Your best bet is to get a company that has done work in your field so that they will know exactly what the decision makers in your industry are looking for.
Step 2. Make sure that your infographics company speaks the lingo of your industry as well.
There is nothing worse than creating an infographic that the decision makers in your industry can not understand. Each graphic should stand on its own without explanation from you. If it can not, you should consider a different company for your needs.
Infographics can help to create a visual for your business presentation. Make sure that you have a plan for the viewpoint that you want to represent before you hand the designs off to your infographics company. If not, they will most likely try to put in too much information. This will not do anything except clutter the infographic. Infographics should be simple. The graphics will take up a great deal more space than simple text would.
Simple ideas expounded upon with poignant graphics is the way to make an infographic that will be successful at a business presentation. Remember to sell the sizzle, not the steak, when it comes to an infographic. Put major points on the graphic that you can expound upon in. You want to use your infographic to make your value as a resource increase with the decision makers that you are seeking to reach.
What are some other tips when creating an infographic?