The Anatomy of a Well Designed Email Template
If your like many email marketers, email is one of your most powerful marketing tools you have. But how do you take your email campaign to the next lever. Below we have provided a guide to email design and some notes on top-level best practices.
Email Marketing Best Practices
Everyone wants there websites to be responsive so why aren’t your emails responsive? This is a must for the new mobile age in which we live. Did you know 41% of email is now opened on a mobile device?
Split Testing Emails
Create two versions for every email and then do a small blast to test groups. Once your email message is perfect – go ahead and blast to your larger audience. Sit back and watch your email marketing click throughs sore.
Landing Page Optimization
There are a number of conversion optimization tools you can use to optimize your website like Optimizely, CrazyEgg, and Qualaroo. Make sure you are getting the most out of your conversion funnel with these tools.
Anatomy of a Well-Designed Email
2. Social Media Icons
Always be building a community.
3. Supporting Image
Grab your readers attention with an awesome image.
4. Clear Value Proposition
Tell your reader what this email is about and why they need to click in less then 5 seconds
5. Dominant Call to Action
Don’t be shy. Tell your customers exactly what you want.
7. Supplemental Content
Upsell and engage when possible.
8. Contact Information
How can they get in touch?
Its a CAN-SPAM must
What are some other elements to a great email design?